05 March 2026
STRADIA Sport has teamed up with Prostate Cancer Foundation of Australia (PCFA) to launch a special edition CHAMPION Blue Footy to help raise funds for lifesaving prostate cancer research and support services.
Ahead of the AFL season opener, fifty cents from every CHAMPION Blue Footy sold will be donated to PCFA, helping tackle the nation’s most commonly diagnosed cancer.
STRADIA Sport spokesperson Reddy Tatikonda said the company was proud to launch the limited-edition footy to help make a difference.
“Over 28,000 men are diagnosed with prostate cancer every year, impacting many families in our own community and across Australia,” he said.
“Footy will always be a much-loved part of Australian culture, so what better way to help make a difference than by having a blue footy available to purchase.
“Not only will it raise much-needed funds for the cause, but we hope it will help start new conversations about the disease and encourage more men to get tested.”
Melbourne father and Carlton Blues fan Scott Doyle was diagnosed with prostate cancer in 2022 at just 49 years old after a routine blood test suggested by a new GP.
“I had no symptoms at all,” he said.
“I was only getting a new referral for knee surgery when the doctor suggested doing a baseline PSA test. That one test ended up changing everything.”
Over the following two years, Scott’s PSA levels gradually increased, eventually leading to further tests, including an MRI and biopsy. In 2024, he was diagnosed with prostate cancer with a Gleason score of 3+4.
With a young family and otherwise good health, doctors recommended he undergo a radical robotic prostatectomy, which he did in November 2024 at age 51.
Today, Scott is 52 and has had an undetectable PSA level for more than 14 months.
During his treatment and recovery, Scott found support through PCFA’s resources, Prostate Cancer Support Groups and a Prostate Cancer Specialist Nurse.
“The PCFA booklets, website and support groups helped me understand what was happening and what my journey might look like,” he said.
“I spoke with another survivor through the MatesCONNECT Program and attended my local Bayside Kingston Prostate Cancer Support Group. The knowledge and support were incredibly valuable.”
Footy also played an important role in Scott’s journey. He says the game has long been a source of connection for his family.
“My kids love going to the footy with me,” he said.
“We try to get to as many Carlton games at the MCG as we can and watch the rest on TV.
“During lockdown, we’d spend hours outside kicking the footy around the front yard. Those moments became really special for our family.”
Scott now encourages other men to take their health seriously and get tested for prostate cancer early.
“I didn’t have any symptoms,” he said.
“That’s why getting a simple PSA test is so important. If something doesn’t feel right, or even if it does, talk to your GP and get checked.
“When someone tells me they went and had a PSA test because of my story and everything came back clear, it makes me happy. That’s what it’s all about.”
PCFA CEO Anne Savage applauded the partnership.
“Every CHAMPION Blue Footy sold brings us one-step closer to beating prostate cancer,” she said.
“We’re proud to partner with STRADIA Sport in this campaign that helps raise awareness and funds to support the 1 in 5 Australian men who will be diagnosed with prostate cancer.
“With Aussie Rules Football at the heart of many communities across Australia, this initiative is a powerful reminder that sport can play a vital role in driving change.”
PCFA Supporters, footy clubs, and schools can also access a 10 percent discount on purchases made through STRADIA Sport using the code STRADIA10PCFA at stradiasport.com.
For more information about prostate cancer, or to find a support group, visit www.prostate.org.au or phone 1800 22 00 99 to speak with a Prostate Cancer Specialist Nurse.
